week 7 discussion quot social media power users quot A+ Writers | apluswriters.net

“Social Media Power Users” Please respond to the following:

Note: Your initial discussion post and / or reply(ies) can be the traditional keyboarded entry, or you can use a video response (See the Job Aid in the Student Center of the online course).

To earn full credit in an online threaded discussion, students must have one original post and a minimum of two other posts per discussion thread.

  • Most brand managers are now using social listening. How important do you believe it is for brands to listen to social media chatter?
  • Find an example from the last year in which a brand made a business decision based on social media chatter. Do you believe they should have made the decision they did? Why or why not?
  • A small percentage of consumers makes almost all comments all social media. Do you think these comments are representative of most consumers and what they think of a brand? Why or why not? Further, do you use consumer-generated reviews in making purchase decisions? Why or why not?