starbucks case study 9 A+ Writers | apluswriters.net
How to analyze a case:
- Situation Analysis “Synopsis†– briefly summarize the case in your own words – No more than 2 pages (worth 10 points)
- Environmental Analysis
SWOT Analysis – in bullet format (worth 25 points)
- Strengths
- Weaknesses
- Opportunities
- Threats
- Problem Statement “WHY?†Keep it brief…no more than 20 words.Challenge yourself to be concise but brief. This should be written as a statement not a question. (worth 10 points)
- Development of Alternatives – at least 3.Your alternatives are derived from your opportunities outlined in your SWOT. (worth 25 points). Number each alternative and explain.
- Evaluation of Alternatives & Recommendations – Evaluate each alternative using the pros and cons of each choice.Use outside sources to back up your hypothesis.Select the best choice based on the company’s strengths and opportunities.(Worth 20 points)
- Recommendation:End this section with an overall recommendation/conclusion – no more than 1 paragraph. (worth 10 points)
Other pointers for working on your cases….
- All cases are typed, contain a cover sheet, sections are labeled and are double spaced and printed in a 12-point font.Don’t forget bullet points can help the reader (professor) to follow your points.Bullets should be utilized in the SWOT analysis.Do NOT use paragraphs for this section.
- Suggested Reading – Read the case at least 3 times.Yes, 3 times.If you only read it once, you will only be able to detect surface problems.
- Each group member receives the same grade.
Attached is the case study.
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