Each individual’s presentation should be an all new presentation prepared for this class, not a rework of something you did for another class. Please limit the pictures to only essential ones, and limit the number of slides to seven. Use one title slide, one reference slide, and five slides to explain the following:

1. What is it and why is it important?

2. How is it relevant to marketing?

3. What are the strategic implications forbusiness? (What will a business want to do about it?)

4, 5. Whatever else you think we should know.

Please limit your presentation to 5 minutes.